The Journal

Stories, guides and what to wear

Style guides, wardrobe stories and honest advice, published regularly.

Generation Brand Guide
Designers & BrandsJul 19, 2026/8 min read

Generation Brand Guide

A full profile of Generation, the Lahore ready to wear pioneer founded in 1983: its everyday print led lines, real women ethos, realistic price ranges and which pieces to prioritize.

How to Choose a Sharara
Buying GuidesJul 19, 2026/9 min read

How to Choose a Sharara

How to buy a sharara well: body-type fit advice, seasonal fabric choices, stitched versus unstitched, realistic price brackets and the quality red flags to watch for.

Generation Review 2026
Designers & BrandsJul 19, 2026/8 min read

Generation Review 2026

A repeatable method for judging Generation's latest 2026 drop on everyday wearability: print originality, fabric, fit, the best pieces to prioritize and common mistakes to avoid.

What Is a Lehenga? Complete Guide
Clothing TypesJul 19, 2026/8 min read

What Is a Lehenga? Complete Guide

The lehenga is a long, flared skirt worn with a choli and dupatta. Here is its origin, the main silhouettes, fabrics and how it differs from a sharara and a saree.

Sapphire Brand Guide
Designers & BrandsJul 19, 2026/8 min read

Sapphire Brand Guide

A full profile of Sapphire, the high street brand backed by Sapphire Textile: its broad lines from lawn to menswear, its price band and which collections give the best value.

Lehenga Designs: 20+ Ideas for 2026
Clothing TypesJul 19, 2026/9 min read

Lehenga Designs: 20+ Ideas for 2026

More than twenty lehenga design directions for 2026, organised by silhouette, colour, fabric, embroidery and occasion so you can shortlist ideas that suit your event and budget.

Sapphire Review 2026
Designers & BrandsJul 19, 2026/8 min read

Sapphire Review 2026

A repeatable method for judging Sapphire's latest 2026 drop across lawn, pret, west and formals: print and embroidery checks, the best value pieces and how to time the frequent sales.

How to Style a Lehenga
Styling GuidesJul 19, 2026/9 min read

How to Style a Lehenga

Style one lehenga several ways: complete looks for casual, semi-formal, festive and wedding occasions, with dupatta draping, jewellery and footwear pairings.

Limelight Brand Guide
Designers & BrandsJul 19, 2026/8 min read

Limelight Brand Guide

A clear-eyed guide to Limelight, the Pakistani high-street label founded in 2010: its aesthetic, its lawn and pret lines, realistic price ranges and how to shop it without regrets.