The Journal

Stories, guides and what to wear

Style guides, wardrobe stories and honest advice, published regularly.

Choosing the Perfect Anarkali Suit
Buying GuidesJul 20, 2026/8 min read

Choosing the Perfect Anarkali Suit

A practical buying guide to the anarkali suit: choosing the cut for your body, fabric for your season, stitched versus unstitched, realistic price bands and the quality checks and red flags that matter.

Gul Ahmed New Collection Review 2026
Designers & BrandsJul 20, 2026/7 min read

Gul Ahmed New Collection Review 2026

An honest, criteria-led review of Gul Ahmed's newest 2026 drop, built around the mill-backed brand's real edge: fabric quality and print consistency.

What Is a Straight Suit?
Clothing TypesJul 20, 2026/9 min read

What Is a Straight Suit?

The straight suit is a clean, column-shaped salwar kameez that flatters almost everyone. Learn the silhouette, who it suits, and how it differs from anarkali and A-line cuts.

Elan: Brand Guide & Price Range
Designers & BrandsJul 20, 2026/8 min read

Elan: Brand Guide & Price Range

Elan, Khadijah Shah's luxury Pakistani house: couture and bridal roots, a beloved seasonal lawn, honest price ranges, and which lines are worth the premium.

Straight Suit Designs: 20+ Ideas
Clothing TypesJul 20, 2026/8 min read

Straight Suit Designs: 20+ Ideas

More than 20 straight suit design ideas for 2026, organised by occasion and budget, from crisp everyday cottons to embellished festive silks.

Elan New Collection Review 2026
Designers & BrandsJul 20, 2026/9 min read

Elan New Collection Review 2026

How to judge Elan's newest 2026 drop across lawn, festive pret and bridal, with honest criteria, caveated price ranges and tips to buy the right pieces.

What Is an A-Line Kurta?
Clothing TypesJul 20, 2026/9 min read

What Is an A-Line Kurta?

The A-line kurta is fitted at the top and flares gently to the hem, making it one of the most flattering tunic shapes. Learn its origin, fabrics and styling.

Asim Jofa Brand Guide
Designers & BrandsJul 20, 2026/9 min read

Asim Jofa Brand Guide

What Asim Jofa makes, from lawn to bridal, its jewellery roots and aesthetic, plus realistic price ranges and how to choose the right line for your budget.

A-Line Kurta Designs: 20+ Ideas
Clothing TypesJul 20, 2026/8 min read

A-Line Kurta Designs: 20+ Ideas

More than 20 A-line kurta design ideas for 2026, organised by occasion and budget, from printed cottons and chikankari to festive embroidered silks.